The AIA Great European Carnival Returns to Hong Kong for a Winter of Great Value Entertainment for Everyone

October 24, 2016

The AIA Great European Carnival will take pride of place once again at the Central Harbourfront Event Space for its third year. Open from 16th December 2016 through until 12th February 2017, the 59-day Carnival will cover all the major holidays and festivals including Christmas, New Year’s Eve and Chinese New Year.

The Carnival attracted one million visitors last year and this year promises to be as much fun as ever. Hong Kong’s favourite rides will return from all over Europe. New games and traditional favourites will be covered in a huge range of over 1,000,000 toys including Trolls from the new Dreamworks movie as a world first, plus other new and favourite characters from Marvel, Sesame Street, Minions, Super Mario and more will be at the carnival to be taken home by skillful game players during the Carnival period.

The popular selfie opportunities have increased with new characters from vikings to pirates to wild animals, 3D trick art and the ever popular European photo boards. Our fun loving street artists are back to entertain guests during their visit to the Carnival. A centralised food court offering fresh and sumptuous array of great value European and Asian gourmet provided by F&B partner Give Me 5 sits right in front of the community stage so that guests can enjoy food and entertainment at the same time. Entertainment this year ranges from choirs to dance shows to pantomime, rock n roll, DJ’s and magicians!

This year, the Carnival will continue to benefit the Hong Kong community through fund-raising charitable and community activities. The Carnival will also work with charities and schools to encourage tours and tailor-made educational programmes for everyone, to ensure different age groups and segments of community get the chance to experience the wonders of the Carnival.

The AIA Great European Carnival team is aligning with ‘AIA Vitality’, Asia’s game-changing science-based wellness programme, to promote healthy living through a line-up of national sports associations that showcase fitness and skill activities throughout the Carnival period.

Sponsors and partners on board this year include title sponsor AIA, British Airways, Fox, Watsons Water, Asia Miles, Snow Brand and alike.

Michael Denmark, CEO of The Great European Carnival said “Customer satisfaction and positive experience at the Carnival remains our top priority and as a result of our customer surveys last year, we are coming back this year with rides, attractions and games that Hong Kong has told us they love; an overwhelming number of visitors were very happy to come with their families and friends last year, even with the unseasonal January weather, and a very high percentage  indicated they would come visit us again this year so we will continue to offer an exceptional,  value-for-money experience for their return this winter. Personally I’m excited about some of the new technology that we’re bringing for the first time this year, but my favourite will always be the dodgems!”

Jacky Chan, CEO of AIA Hong Kong & Macau, said, “The AIA Great European Carnival (TGEC) is our annual, joyous rendezvous with the people of Hong Kong. 2016 marks the third year of our sponsorship of this wonderful family attraction. We are delighted to work once again with TGEC to help families create special and happy memories.”

“Highlighting the importance of leading a ‘healthy lifestyle’ and integrating this concept into the rundown of this year’s Carnival is extremely important to us and underscores AIA’s commitment to our brand promise as ‘The Real Life Company’ to help people live longer, healthier, better lives. We have ensured that there are great number of fun sports-related activities guaranteed to bring energy and excitement to the proceedings.”

The AIA Great European Carnival has received major awards including Marketing Magazine’s Best Event Consumer, Best Sponsorship Activation, Gold in Excellence in Event Marketing, Gold in Excellence in Best Partnership Awards in 2015 and Golden Globe for ‘Best use of Social Media in Marketing’ at the Golden Globe Tiger Awards for Regional Marketing Excellence (Asia) in 2016.

Prices remain the same as last year: HKD125 for adult (includes 10 tokens) and HKD90 for child 3-11 & disabled (includes 7 tokens).  Free admission for aged below 3, 65 or above. HKD35 entry fee (without tokens) for all. One token costs HKD10.