Two Gold Awards Won

November 19, 2015

The AIA Great European Carnival Wins Two Gold Marketing Awards at Marketing Excellence Awards in Hong Kong

Hong Kong (19th November 2015): The AIA Great European Carnival has received top awards from the industry’s prestigious Marketing Magazine at its Marketing Excellence Awards ceremony, with Gold in Excellence in Event Marketing, and Gold in Excellence in Best Partnership. The gold awards follow the Magazine’s accolades for the Carnival presented earlier this year which included the Best Event – Consumer, and the Best Sponsorship Activation.

“We were honoured to compete with some of the crème de la crème marketers of the industry and to receive these awards by Marketing Magazine which has recognised our originality and creativity with the European carnival concept which we brought to Hong Kong,” said Michael Denmark, CEO of TGEC.

“Coming up to the second year of The AIA Great European Carnival, with the tremendous support of the Hong Kong Government, AIA and our partners, we are introducing a number of new concepts to make it a truly Carnival-meets-Festival entertainment experience, all keeping within our traditional European theme. It will be another amazing new experience for Hong Kong.”

The Marketing Excellence Awards celebrate the best of the best across the marketing communications services spectrum. From unique one-offs to long term campaigns and programmes, the Marketing Excellence Awards recognise companies that have pushed their brands towards measurable success, through sound and innovative marketing strategies.

Please visit www.tgec.asia for more information about The AIA Great European Carnival.


ABOUT THE AIA GREAT EUROPEAN CARNIVAL
The Great European Carnival Ltd is the producer of the annual Hong Kong event called The AIA Great European Carnival. The Great European Carnival takes place between December and February each year, on the Central Harbourfront Event Space. The event features amusement rides, carnival skill games, an outdoor ice rink, seasonal markets and performances on a community stage. The Carnival will run at the Central Harbourfront Event Space December 17 to February 21.

The Carnival welcomed more than 830,000 Hong Kong and international guests in its inaugural staging and has out-distanced internationally renowned brands to win Marketing Magazine’s Best Event Consumer, Best Sponsorship Activation, Gold in Excellence in Event Marketing and Gold in Excellence in Best Partnership Awards in 2015.

PRESS PHOTO

The AIA Great European Carnival Team Photo: (6th from the left: Ms Bonnie General Manager, Business Strategy and Marketing of AIA Hong Kong and Macau; 7th from the left: Mr Michael Denmark, CEO of TGEC)

The AIA Great European Carnival Team Photo:
(6th from the left: Ms Bonnie General Manager, Business Strategy and Marketing of AIA Hong Kong and Macau; 7th from the left: Mr Michael Denmark, CEO of TGEC)


FOR THE GREAT EUROPEAN CARNIVAL MEDIA RELATIONS ENQUIRIES:
Floria Wun
TGEC
+852 3706 8594
floria@tgec.asia